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Privacy Policy
This Privacy Policy describes how HerEstrogen — the website and membership platform operated by VH Ventures LLC dba HerEstrogen — collects, uses, and protects your information.
Your clinical care and your medical records
HerEstrogen is a technology and membership platform. It is not a medical practice or a pharmacy, and it does not provide medical care.
Clinical services are provided by Beluga Health, P.A. through the Bask Health Inc. platform. Your medical record and the Protected Health Information in it are held by that clinical provider, which is the HIPAA covered entity for your care. Their privacy practices, and your HIPAA rights in your medical record, are governed by the clinical provider’s own privacy notice and by the Asynchronous Telemedicine Informed Consent you agree to before treatment.
To access your medical record, ask for a correction, or withdraw consent and delete your patient profile, email the clinical provider directly at admin@belugahealth.com. For anything about this website, membership, or billing, email us at support@herestrogen.com.
Prescriptions, if issued, are filled by independent licensed pharmacies.
HerEstrogen Website Privacy Practices
The sections above are the Notice of Privacy Practices for the affiliated clinical entities that provide your care. The sections below describe the privacy practices of the HerEstrogen website and membership platform, operated by VH Ventures LLC dba HerEstrogen.
How HerEstrogen Works: Platform, Clinicians, and Pharmacies
HerEstrogen (VH Ventures LLC dba HerEstrogen) is a technology and membership platform. It is not a medical practice or a pharmacy, and it does not provide medical care.
- Clinical services are provided by Beluga Health, P.A. and its licensed practitioners, through the Bask Health Inc. platform. They make all clinical decisions.
- Protected Health Information (PHI) is maintained within a HIPAA-compliant clinical platform under a Business Associate Agreement.
- Prescriptions, if issued, are filled by independent licensed pharmacies.
- HerEstrogen’s own marketing systems (email and SMS) are used for pre-conversion marketing communications and do not receive Protected Health Information. Care-related messages from your care team are sent from the HIPAA-compliant clinical platform described above, not from our marketing systems. Text messages are not encrypted; see the text message section below.
Cookies, Analytics, and Advertising Technologies
We describe here what our website actually does today. If this changes, we will update this section before the change takes effect.
- We ask before we measure. Analytics and advertising storage are switched off by default on every page. Nothing is measured until you choose “Accept” on the consent banner. If you decline, or never answer, no analytics cookies are set and no analytics data is sent.
- Global Privacy Control. If your browser sends a Global Privacy Control (GPC) or Do Not Track signal, we treat it as a standing opt-out and do not enable analytics.
- What we use, once you accept. Google Analytics 4 (measurement ID G-CTPN8D3JZN), loaded directly. We no longer use a Google Tag Manager container on this website. We also use Trybe, an attribution service that tells us which creator or partner referred a visit, so that creators are paid correctly. Trybe loads only after you accept, and never on a health-context page.
- Cookies set once you accept.
_gaand_ga_CTPN8D3JZN(Google Analytics, a pseudonymous client identifier used to distinguish visits),_gcl_au(Google’s conversion linker), andugc_vid_…(Trybe, a pseudonymous visitor identifier used only for creator attribution). These are persistent, browser-level identifiers — not anonymous aggregate counters. - Cookies we set regardless. One first-party functional cookie that limits how often a promotional message appears (24 hours); one that remembers your consent choice (180 days); and, if you arrived through a creator’s referral link, one that records that referral code for 30 days (
he_ref). None of these is used for advertising or profiling, none is shared with an advertising platform, and none contains health information. - No advertising pixels. We do not deploy the Meta pixel or any other third-party advertising pixel, and we do not run a Conversions API integration.
- Health-context pages. The intake questionnaire and any page where you enter health information are hosted by our clinical provider on a separate, HIPAA-aligned system. The health information you enter there is never transmitted to Google or any advertising platform. Separately, on this website, every page whose address names a specific medication or treatment — every page under
/products/— loads no analytics or attribution technology at all. Those tags are not merely switched off pending your consent on those pages; they are never requested, so no record of which treatment page you viewed is sent to any third party, whatever your consent choice. - Embedded forms. Our Ambassadors page embeds a third-party application-form service for creators. It is not a health-context page and is not used to collect health information.
- Withdrawing consent. Use the Do Not Sell or Share My Personal Information link in the footer of any page. That immediately turns analytics off and deletes the Google and Trybe cookies listed above from your browser. You can also block or delete cookies in your browser settings.
TEXT MESSAGE (SMS) PROGRAM
If you opt in to receive text messages from HerEstrogen, the following terms apply.
Program description. HerEstrogen sends account and order notifications, appointment and refill reminders, messages from your care team, and — if you separately opt in — promotional messages.
Message frequency. Message frequency varies based on your account activity and the programs you have joined.
Cost. Message and data rates may apply. HerEstrogen does not charge for text messages, but your mobile carrier may.
How to opt out. Reply STOP to any message to unsubscribe from HerEstrogen text messages. STOP unsubscribes you from all HerEstrogen text programs, not just the one you replied to. You will receive one final message confirming that you have been unsubscribed.
How to get help. Reply HELP to any message, or contact us at support@herestrogen.com or 804-715-0329.
Carriers. Carriers are not liable for delayed or undelivered messages.
Consent is not a condition of purchase. You are not required to agree to receive marketing or promotional text messages in order to use our services or purchase anything from us.
Security. Text messages are not encrypted. If you choose to send or receive health information by text message, you do so at your own risk.
Supported carriers may change without notice.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We maintain timestamped records of every opt-in. We obtain prior express written consent before sending automated promotional text messages, consistent with the Telephone Consumer Protection Act (TCPA). You must be 18 or older to participate.
Consumer Health Data (Washington My Health My Data Act)
If you are a Washington resident, or your consumer health data is otherwise covered by the Washington My Health My Data Act, please see our separate Consumer Health Data Privacy Policy, which describes the categories of consumer health data we collect, how we use and share it, and your rights under the Act.
Contact for HerEstrogen Website Privacy
For questions about the HerEstrogen website and membership platform’s privacy practices, contact VH Ventures LLC dba HerEstrogen at support@herestrogen.com. For questions about your Protected Health Information or your medical record, contact the clinical provider directly at admin@belugahealth.com.